Our Story

White dome-shaped cat litter box in a flowering mountain landscape.

We strive to help cats live their best life.

Our inspiration comes from Mother Nature and love.
Our commitment is to excellence and innovation.
Our strategy is built upon technology and science.

Mixed cat litter granules falling onto a pile against a white background.

Born from a love of cats and thoughtful design, pidan creates everyday products that balance function, comfort and a calm visual language. In New Zealand, we bring genuine pidan products together with local support and reliable nationwide delivery.

For the brand's international story and initiatives, visit pidan's About page.

pidan Cares

A small wooden shelter standing on grass beneath trees.

On its international website, pidan describes its pidan Cares programme supporting affiliated rescue shelters and charitable organisations. Read about the global programme.

White dome-shaped cat litter box pictured with a Red Dot logo.
Pet carrier backpack pictured with a Good Design logo.
Round metal cat bed with concentric circles pictured with a Good Design logo.
White and yellow pet nail clippers pictured with a Good Design logo.
Portable green pet drinking bottle pictured with a Good Design logo.
Metal pet bowl with a green base pictured with an iF logo.
PIDAN pet food trays in tan packaging with an award mark.

Our History of Innovation and Service

PIDAN history graphic with a timeline labelled 2015 to 2022.

Where to Find pidan

PetDirect

Animates

Mighty Ape

New World Halswell

PawsClub