Our Story

White dome-shaped cat litter box in a flowering mountain landscape.

We strive to help cats live their best life.

Our inspiration comes from Mother Nature and love.
Our commitment is to excellence and innovation.
Our strategy is built upon technology and science.

Figures reported by pidan

#1

- Ranked Cat Product & Cat Litter Brand in China

20M+

- Cat Litter Packs Sold

21

- Countries and Regions Selling pidan Products

8000+

- pidan Stores and Partnerships Worldwide

16

- Domestic and International Online Store Platforms

9

- International Industrial Design Awards
Mixed cat litter granules falling onto a pile against a white background.

Born from a love of cats and thoughtful design, pidan creates everyday products that balance function, comfort and a calm visual language. In New Zealand, we bring genuine pidan products together with local support and reliable nationwide delivery.

The global brand figures above are reproduced from pidan's About page, which does not specify their reporting periods.

pidan Cares

A small wooden shelter standing on grass beneath trees.

The global pidanCare programme supports stray cat rescue through a contribution from each product sold. Choosing pidan helps extend thoughtful care beyond the home.

Our History of Innovation and Service

PIDAN history graphic with a timeline labelled 2015 to 2022.

Where to Find pidan